Built by people who've sat on every side of the table.
Brand-side, agency-side, creator-side. Calibre exists because creator marketing deserves the rigour of a great agency and the instincts of people who actually live in the creator economy.
"The name is the promise: high-calibre creators, calibrated campaigns, and results measured rather than implied."
Why Calibre exists.
Creator marketing has a credibility problem it doesn't deserve. Brands get burned by mismatched influencers and vanity metrics creators get burned by vague briefs and slow payment and the market is split between marketplaces that stop at the introduction and mega-agencies with mega minimums.
Calibre was founded by marketer and entrepreneur Ricky Ingram to close that gap an agency with genuine relationships across the creator economy from emerging talent to household names and the commercial discipline to run creator campaigns like the performance channel they've become.
We come from building and marketing consumer brands ourselves, working alongside high-profile talent, and running the modern playbook creator seeding, affiliate programmes, paid amplification of winning content with our own money on the line. That experience is now the product.
Five convictions that shape every campaign.
Match over reach
The right 80,000 followers beat the wrong 8 million. Audience fit is the strategy; everything else is execution.
Proof over promises
Every campaign has a goal, a number and a report. We publish real results or none at all.
Creators are partners
Fair rates, honest briefs, fast payment. Creator trust is the supply chain we protect it.
Taste and rigour together
Creative direction with commercial discipline. Content that's a joy to watch and built to convert.
Straight answers
On pricing, on performance, on what won't work. Premium means honest including when honesty costs us a sale.
Modern by default
AI-assisted content operations, clean attribution, platform-native thinking. The playbook updates monthly; so do we.
Relationships you can't scrape from a database.
Our creator network spans fitness, entertainment, beauty, food, lifestyle and tech built through years of real campaigns and personal relationships, including direct access to high-profile talent that never answers a cold email. That's the unfair advantage our clients hire.