We match brands with the creators who move the right audience.
Creator access, strategic thinking, creative direction and measurable performance one team, accountable for the result.
- Launch campaigns
- Monthly creator programmes
- Global talent partnerships
The method behind every campaign.
An agency, not an introduction service.
Marketplaces stop at the match. Booking agents stop at the deal. Calibre runs the whole campaign and answers for the result.
Match
Audience-first creator selection across every tier engagement quality, audience authenticity and past performance, not follower counts. The right 80,000 followers beat the wrong 8 million.
Direct
Campaign strategy, creative direction, scripting and briefs creators actually follow plus negotiation, contracts, usage rights and full campaign management.
Prove
Tracking, reporting and conversion-focused optimisation. We amplify what works with paid usage and licensing, and tell you plainly what didn't.
Built around your brand, not a rate card.
Every engagement is custom-built after a strategy consultation. Three shapes it usually takes:
Launch Campaign
One campaign, delivered end to end.
For smaller brands, local businesses and first creator campaigns.
- 5–15 micro and mid-tier creators, selected for your industry and objectives
- Strategy shaped with you in an initial consultation
- Outreach, negotiation, briefs and full management handled for you
- A plain-English report tied to the goal we agreed
Creator Partnership
Your creator channel, run for you every month.
For ecommerce and consumer brands ready to make creators a growth channel.
- Fresh creator campaigns every month, matched to what's converting
- Product seeding and affiliate programmes managed at scale
- Winning content licensed and amplified as paid social
- Ongoing optimisation against revenue, not impressions
Major Talent & Global
Household names, negotiated and delivered flawlessly.
For larger brands and campaigns that need famous faces at scale.
- High-profile creators with audiences in the millions, via our private network
- Exclusivity, usage and media rights negotiated properly
- Multi-market coordination and contractual rigour
- Executive-level reporting
No fixed packages, no hidden markups see how we price for the models we use and what shapes your proposal.
Six steps. One accountable process.
Brief
Your goals, audience, product and budget captured properly in one structured session.
Blueprint
Campaign strategy: platforms, creator tiers, messaging, budget allocation and measurement plan.
Match
Vetted creators who move your audience contacted, negotiated and contracted.
Direct
Creative direction, scripts and briefs that keep the creator's voice and your message intact.
Run
Scheduling, approvals, posting QA and creator support managed end to end.
Prove
Reporting against the goal, optimisation mid-flight, and a clear view of what to scale next.
Every tier of creator.
One standard of fit.
From emerging creators with exceptional engagement to household-name talent selected for the audience they actually move.
Are you a creator looking to partner with top brands?
Join our private network to get matched with high-value campaigns, fair usage terms, and prompt payments.
We'll show you real numbers and only real numbers.
You won't find invented case studies or borrowed logos here. Every campaign we run is measured against the goal it was built for, and reported plainly including what underperformed. As results come in, they'll be published with our clients' permission.
Tell us the audience you need to move.
A 30-minute strategy call, or a structured campaign brief. Either way, you'll leave with a clear point of view no obligation.